CITIZEN & KOGEI ARTISTS

Gen ZKOGEI ARTISTSupport Project

Passing down Japan's traditional crafts to the next generation —a project supporting young artists and their challenges.

About

The future of traditional crafts,together with the next generation.

Japan's traditional crafts face a serious challenge today: a shortage of successors. With the question of whether this culture can be passed on 100 years from now at a critical turning point, CITIZEN has launched a project to support young craftspeople in their endeavors.

Having inherited and updated techniques over more than 100 years of history, CITIZEN believes it has a role to play in supporting traditional crafts as a whole — not just through material contributions. Not preserving traditional techniques as relics, but updating them with the sensibility of Generation Z. We believe that is the key to determining the fate of traditional crafts a century from now.

CITIZEN has over a hundred years of history, inheriting various skills and craftsmanship along the way. We must continually update these for each era — and for that, we need young people to be involved.

President & CEO, CITIZEN WATCH CO., LTD.Yoshitaka Ohji

Traditional Japanese crafts are at a pivotal moment — a make-or-break point. Whether we can successfully pass them on will determine the fate of Japanese crafts a hundred years from now.

CuratorYoshiko Ikoma

People Behind the Project →